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The Marshmallow Challenge: Pitching Kindergartners against CEOs
Tom Wujec, Fellow at one of the world’s leader in 2D and 3D design software, Autodesk, designed a Marshmallow challenge where a team of four people are given 20 sticks of spaghetti, one yard of tape, one yard of string, one marshmallow. The goal is to build the largest standing structure with the marshmallow on top within 18 minutes.
Wujec designed this experiment as part of a design workshop which has been conducted about 70 times across the world. The results are astounding.
Kindergartners consistently made higher freestanding structures than recent business school graduates and lawyer. Why? Try to make a hunch before watching the video below. =)
| Print article | This entry was posted by admin on April 24, 2010 at 11:44 am, and is filed under Hacks, business, design, video. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |

